Heads design and research at Willful. Product Designer with 3x startup experiences. Advocates for women, LGBTQ, immigrants & and other marginalized voices.

<aside> 🚧 Note: My resume has been updated as of January 28, 2024, but apologies as I still need to find time to get my portfolio up to date. Case studies were last updated in 2021.

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✉️ [email protected]

🖇 Linktree

I am a...

Product designer & UX practitioner

Startups hold a special place in my heart as I aim to create meaningful impacts for both users and businesses.

Mentor and mentee

There’s a saying in Chinese that stuck with me: If three people are walking together, at least one can teach me something (三人行必有我师).

Aspiring speaker

I advocate for the representation of marginalized voices in tech, and inclusive product design.

I am passionate about creating compelling experiences, sharing captivating stories, and bringing product visions to life.

💼 Currently, I am…

Heading design at Willful as a Senior Product Designer.

Willful empowers Canadians through digital estate planning to provide confidence and peace of mind about end-of-life.

⏳ Before this, I was...

Senior Product Designer at Tyltgo 2021-2022

Product Designer at Rewind 2019-2021

UX/UI Designer, Design Ops at Qlik 2017-2019

UX/UI Designer, Co-op at CIBC, Accedo.tv, Guarana Technologies, Givery 2014-2016

<aside> 📂 Download my resume

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🎓 Accolades

Women and Color Speaker Bootcamp 2020

d.MBA 2020

University of Waterloo 2017

🎲 Outside of 9-5

Co-founder and Design Consultant at Design Toast

Mentor at ADPList with 800 mentor minutes

Volunteer at ClimateAction.tech

Organizer and facilitator at UX Hangouts (on hiatus)

As a designer, I align user needs with business goals to create inclusive and intuitive experiences that drive positive business outcomes.

My Expertise

<aside> 🏢 Product Design

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I’ve been creating delightful experiences since 2014.

A good product is functional, usable, robust, modular, maintainable and instills trust and confidence in users.

<aside> 🎙️ UX Research

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Over the years, I have leaned into the research side of UX.

I have developed lean research practices at multiple startups to provide actionable insights, empowering product teams to make evidence-based decisions that drive business and user outcomes.

<aside> ♟️ Design Ops

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The practice of Design Operations focuses on processes and measures that help teams create consistent, quality designs. It is key to enabling scalable product design that consistently and efficiently delivers value.

<aside> 🤖 Adaptive Design

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I have experience in mobile and responsive design for startups and consultancies.

Adaptive design goes beyond responsive grids, focusing on meeting needs where they exist, and serves as an accelerator of growth.

Case Studies

Speaking

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